MARKETING
Suite – the firm ’ s services include website design , SEO and PPC , advertising , social media marketing , videography , photography and email marketing .
Strength – Yellowbox has a team of 13 digital marketing experts .
others ,” explains James .
“ The 360-degree approach of Yellowbox ensures that clients have access to every digital marketing service they need , based on their current requirements and goals .
“ By being able to have a flexible view of all digital marketing channels , this enables us to help our clients grow more effectively .”
A 360-degree solution in the context of digital marketing refers to a comprehensive approach that covers all aspects of a company ’ s online presence and marketing efforts .
This includes various digital marketing channels such as website design , search engine optimisation ( SEO ), pay-per-click ( PPC ), advertising , social media marketing , videography , photography , email marketing and more .
By offering a flexible view of digital marketing channels and services , Yellowbox ’ s 360-degree solution ensures that businesses have all the tools and strategies they need to succeed in the digital space .
“ It ’ s an offering which , up until now , has only been offered by larger agencies ,” continues Brad .
“ Yellowbox , with a team of seasoned professionals at our disposal , can offer the same service , combined with a personalised and cost-effective approach , ensuring that clients can be assured of tailor-made solutions to suit their specific needs .”
“ One of the key advantages of Yellowbox ’ s 360-degree service is its affordability ,” says James . “ Clients have the flexibility to choose the services they need , without having to commit to a fixed package .
“ This approach not only saves them money but also allows for better strategic planning and resource allocation . It works out cheaper than hiring your own marketing manager .”
Brad adds : “ The easiest way to explain it is that you ’ re outsourcing your marketing department to save money , while retaining the in-house personalised approach .”
An illustration of this approach can be seen in the case of one particular client . As James explains : “ The PPC agency they were using claimed , ‘ We ’ re doing great , you need to focus on everything else ’, but when we thoroughly reviewed their operations , we discovered they were simply attributing sales to PPC from other channels .
“ While the company was already ranking high organically on Google for many keywords , they were aggressively bidding on those same keywords in PPC .
“ As a result , they were generating more revenue from PPC , but simultaneously losing money on organic search . The agency insisted it was doing its job properly , but in reality , their
By providing a holistic view of digital marketing channels , Yellowbox aims to help businesses grow more effectively .”
approach was flawed .
“ What we ’ re saying to people now is , if you don ’ t have someone who has eyes on every single channel for you and your business , then the agency is going to be selfish towards that one singular channel , and that ’ s not the right thing to do and ultimately can limit the growth of the business .
“ Yellowbox is dedicated to knowing how each individual digital marketing channel connects to the other , talks to the other and helps each other out .”
Yellowbox ’ s commitment to providing exceptional service is reflected by more than a decade of delivering high-quality work and more than 100 five-star reviews .
“ James and I share a common goal of helping SMEs thrive in the digital age ,” concludes Brad . “ Our merger and the launch of the 360-degree digital marketing service mark the beginning of an exciting new chapter , one that ’ s more about a passion to help than financial reward .
“ Yellowbox is not just another marketing agency – it ’ s a partner in the success of its clients .”
In a world where digital presence is more important than ever , Yellowbox is leading the way forward .
yellowboxmarketing . co . uk
The voice of business in the Tees region | 69