Yellowbox launches game-changing 360-degree digital marketing service for SMEs …
MARKETING
FUELLING
Partners – James Lees and Brad Johnson have combined their talents to bring together almost four decades of marketing experience .
SUCCESS
Yellowbox launches game-changing 360-degree digital marketing service for SMEs …
WORDS : JULIE BURNISTON
The recent merger between Stocktonbased Yellow Box Marketing , led by managing director Brad Johnson , and Middlesbrough ’ s Blend Digital , founded by James Lees , the current holder of the Tees Business Best New Entrepreneur award , has brought together two individuals with almost 40 years of combined experience in the marketing industry .
Having known each other for almost a decade , the time was right for Brad and James to combine their workforce ’ s expertise and embark on a joint journey to make Yellowbox the go-to digital marketing agency in the North-East .
Their merger and recent rebrand under the Yellowbox umbrella , has resulted in the rapid launch of the 360 offering , which allows SMEs to take advantage of the skill-set within the Yellowbox team and use them as their own outsourced marketing department – one that ’ s already delivering fantastic results for their clients .
“ The 360 offering was born from client frustrations of having to speak to multiple agencies for different services and things getting lost in translation ,” says Brad .
“ Clients generally don ’ t have the time to be able to hold multiple agencies accountable and know whether they ’ re doing a good job . Yellowbox has a team of 13 digital marketing experts and our clients can access any one of them , depending upon the requirements of their campaign .
“ So whether they need a new website build and SEO or a social media ad campaign that needs photography , videography and email follow-ups , our in-house team are there to take care of everything .”
The lack of interconnectedness between different marketing channels and using multiple agencies is a common frustration faced by SMEs . “ Many agencies tend to focus solely on one aspect of digital marketing while neglecting
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