Offline Marketing:
The offline marketing methods that Ted Baker could use could be to create a magazine or a booklet for the collection showing off the pieces including prices. With a booklet/magazine, different pieces can be shown individually or as part of a outfit. Ted Baker could also have billboards and posters in the correct places to attract an audience to the collection. Advertising for example on the London Underground, on the sides of buses or even in cinemas will attract sales. Also leafleting in Sunday magazines or daily newspapers is an excellent way to advertise.