Online and Offline Marketing
Online Marketing:
Ted Bakers Online Marketing campaigns for this collection are going to include having pop- up ads on sites like Facebook and other websites. The pop- up ads will feature a piece of clothing from the collection to show what it looks like. It will also say "new collection", click to view.
This could entice people into looking at the collection. Advertisements will pop up between status's. You will be able to swipe up to buy the item or to look at the whole collection. Ted Baker could also use Email marketing as a tool to get customers to look at the new collection, by asking people if they want to be added to the mailing list.