Opportunities
Threats
The opportunities that this collection has is that Ted Baker is collaborating with a Emma Watson ,so it will attract another audience for this collection. This could mean that those potential shoppers would look at other clothes that Ted Baker does. This collaboration could bring more customers to Ted Baker outside the collaboration.
The collection will attract a lot of young people, but they might not necessarily buy from the collection because it's too over priced for their age and how much they would be willing to spend on one item. This could mean that they go somewhere else for a cheaper occasional wear dress. This could lead to a loss of customers from the collaboration.