Strengths
The strengths of this collection would be that the news of the collaboration will be shared on both Ted Bakers and Emma Watson's social media accounts. This will mean that they will attract a different audience having it on Emma Watson Social media accounts . This will also be good that they will be targeting a younger audience for this collection. This will also mean that they will have a rise in the amount of customers that they have in their stores, it will help boost their profits.
The weaknesses of this collaboration are that the range only includes dresses, skirts, tops and shoes. Also, this collection is very simplistic, this might not appeal to some people because they want something that is more exciting and has some more pattern. This collection might not appeal to all ages because Emma Watson is involved and might not do designs and colours that appeal to an older audience.
Weaknesses