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THE BENEFITS OF EXCELLENT CUSTOMER SERVICE

Excellent customer service is beneficial to us at Ted Baker because it ensures that customers are having a good experience in store. Therefore, they are likely to return and also likely to recommend us to their friends and family! This is important for us because it will expand our customer base and gain the company more business.

First, we need to understand what amazing customer service looks like. Consider your own customer service experiences and think about how these experiences made you feel.

Think of a time when you received amazing customer service. Maybe it was in a restaurant or store. What made this experience so good and what made you remember it?

Now think of a time when you received poor customer service. What made this customer service experience so bad? Did you purchase a product after this experience and are you likely to return to this store again?