ted baker 1 | Page 24

Page 2-3: Welcome.

Page 4-5: The Benefits of Excellent Customer Service

Page 6-7: Dress Code

Page 8-9: Five Stages of a Sale (Greet and Approach/Determine the Needs and Wants)

Page 10-11: Five Stages of a Sale (Features and Benefits/Handling Objections)

Page 12-13: Five Stages of a Sale (Handling Objections/Closing the Sale)

Page 14-15: Body Language (Eye Contact/Facial Expressions)

Page 16-17: Body Language (Body Posture)

CONTENTS