SECTION SEVEN
Business analysis
SWOT analysis of business proposal:
Strengths
•
Georgia Toffolo fits the brand
image really well.
• She is a kind, likable, funny,
friendly and down to earth person
which is not always what you might
expect from someone who comes
from a higher-class background.
• As a brand, Ted Baker are
extremely good at keeping up to
date with technology and always
use it to their advantage. I believe
this will be very beneficial when
looking to target a new market.
• The brand has a signature style and
although the range is targeting at a
younger market it will be in
keeping with the brands style and
therefore should still appeal to
their already loyal customers.
Opportunities
•
•
•
•
Ted Baker have never done a
collaboration like this before.
The collaboration could be
promoted on the show Made in
Chelsea.
This collaboration could give Ted
Baker the opportunity to broaden
their target market and gain new
customers.
The brand has the opportunity to
be promoted y not only Georgia
Toffolo, but it is also likely that
other stars from the show will
promote her range in support of
her.
Weaknesses
•
•
Georgia Toffolo is not extremely
well-known unlike some other
fashion influencers, so this could
result in the range not being overly
successful.
As Georgia Toffolo is of a high class
and comes from a wealthy
background, this could make her
un-relatable to some people.
However, I do not find that she
flaunts her high class or wealth, so
this opinion would be based on the
fact she is on a show about high
class lifestyles in Chelsea.
Threats
•
•
•
The collaboration being unpopular
due to Georgia Toffolo not being an
a-list celebrity.
This could cause loyal Ted Baker
customers to feel betrayed by the
brand for t