Women’s
wear,
menswear,
accessories,
French
footwear,
Connection
eyewear,
fragrance,
beauty,
home wear.
Competitive/
Premium
pricing
strategy.
They have a more
affordable price
point so they can
appeal to a wider
range of people. Consumers may go
to competitors for
the guarantee of
good quality
garments.
They have a home
wear range which
makes them
different, also
customer would be
more likely to spend
more to get
everything they
need in one place as
this is more
convenient than
going to multiple
stores. No children’s wear
collection which
means they’re
missing a market,
if they introduced
this they would
cover most major
markets.