PESTLE factors that could affect your idea:
•
•
Political
•
•
Economic
•
•
•
•
Social
•
Georgia Toffolo is very passionate about
politics and is not afraid to share her political
opinions on social media, it could at times be
seen as controversial.
With an upcoming snap election, people are
worried and unsure what will happen and
therefore they are warier of spending their
disposable income.
If the Conservatives get voted in during the
snap election they are going to raise taxes for
the poor.
If the Labour party get voted in during the
snap election they are going to be raising taxes
for big companies which will affect Ted Baker
and may cause an increase in product pricing.
This could also change the way Ted Baker
customer shop, as it will be likely that they
will face higher taxation as well.
Brexit has caused changes to the economy and
therefore are less likely to spend their
disposable income on high priced clothing.
Brexit also affects people’s spending habits
because if things need to be sourced in
England prices will rise.
After Brexit business will have to pay for
movement of products and people which will
be another cost.
As Georgia Toffolo is of a higher class she is not
necessarily relatable for everyone and this
could cause sales to drop. However, younger
people are a lot more likely to spend their
disposable income on clothing and I find her
personality is relatable for young people.
The way the population changes, for example
with age distribution, affects the supply and
demand of goods. Different generations spend
their disposable income in different ways, so
the company wants to be targeting a market
which are likely to spend their disposable
income on fashion items.