Social Media
Companies use social media to create word of mouth campaigns, to interact with consumers by inviting them to share their experiences, and is a cost effective way to get your message out there. “Social Media platforms, such as Facebook and Instagram, have proven to be ideal destinations on which to introduce beauty brands’ advertising content” (Samuely, 2016). Maybelline is present in several of the main social networks and after reviewing their pages, the following information is available about their corporate social media pages. Maybelline’s Instagram account has the most impact with 3.9 million followers and 3,495 posts. The Maybelline Facebook page has received 4,802,766 “likes”. Twitter has 572,000 followers and has tweeted 37.4k tweets. Pinterest is not as popular as the others, but still has 85.2k followers. Snapchat is also a social media application used by Maybelline for the brand to share “stories” not necessarily to for consumers to share with the brand.