Teach For Armenia | Annual Report 2021 | in Eng. Annual Report 2021 | Page 86

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videos on issues in their communities . In 2021 , two videos by our students were among the 25 finalists . The Student-led Innovation Project “ Food Operation ” from Tsaghkashat village in the Lori region won a Youth Action Program Award . Students from Katnarat village , also in the Lori region , won the McCall McBain Climate Action Award for their project “ Water for Life .” In November , “ Water for Life ’’ was screened at the 26th United Nations Climate Change Conference ( COP26 ) in Glasgow , Scotland . In December , we awarded students certificates for their participation in “ Videos for Change ’’ at a celebration which included
Teacher-Leaders , principals , and staff held at our Vanadzor office .
In 2021 , the Marketing and Brand Strategy Team redesigned 90 % of our existing web content . It also added 15 new pages to our website , including information about our core program , Community-Innovation Projects , Nation-Builders , and more than 10 blog articles about our students , Teacher- Leaders , and Alumni-Ambassadors . By sharing this content on social media and in our weekly newsletters , we saw an increase in traffic to our website . Overall , new visitors increased by 50 %, which is 20 % higher than last year ’ s growth .

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