YEAR-TO-YEAR INCREASES IN WEBSITE TRAFFIC
|
2018
20,000 new visits
|
2019
23,000 new visits
14 %
|
2020
33,000 new visits
36 %
|
2021
55,000 new visits
50 %
|
Every year , our Team aims to increase engagement on our social media platforms – Facebook , Instagram , Twitter , and YouTube . Social media is a forum where we showcase our work and engage with various stakeholders such as school communities , existing and prospective donors , and potential program participants . In 2021 , new followers across all of our platforms increased by 75 % and page visits and organic user engagement increased by 30 %. We also produced a high volume of videos that resulted in 50,000 views , a 50 % increase from last year and our highest number of viewers yet .
Annual Report 2021
85