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Marketing and Brand Strategy
The Marketing and Brand Strategy Team are storytellers . From managing our website and social media platforms to sourcing content from school communities and spearheading media relations – they craft and communicate Teach For Armenia ’ s story of impact . The Team works with every one of our departments to present our work for educational equity to external audiences . By creating and disseminating visual and written content , the Team works to increase our brand awareness in Armenia and beyond .
In 2021 , the Marketing and Brand Strategy Team produced several videos for the Hope For Armenia virtual fundraiser . It led to an increase in Teach For Armenia ’ s social media engagement by 10 % internationally and a 30 % increase in website traffic . Together with the Learning and Innovation Team , they organized our Navasard Graduation and Award Ceremony in August . The Team also designed the look and feel of our 2021 recruitment and crowdfunding campaigns , as well as material for Seroond and the Káits Social Innovation Incubator . This year , the Marketing and Brand Strategy Team also produced six episodes of the Teach For Armenia podcast , the first podcast dedicated to education in Armenia and Artsakh . The podcast has become a forum for stakeholders in education – students , teachers , Teach For Armenia staff , academics , psychologists , and partners – to share their insights and discuss the latest in education .
Promoting Teach For Armenia ’ s Student- Led Innovation Projects was a major priority this year . The Team coordinated our students ’ participation in “ Videos for Change ,” a global platform that connects young change-makers and amplifies their voices on social issues . Through their annual competition , participants build social advocacy skills by making one-minute
Annual Report 2021
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