On social media — Facebook , Instagram , Twitter , LinkedIn , Youtube — our followers surpassed our targets over by more then 70 %. In January , the team set out to align its social media messaging with a weekly digital newsletter . Throughout the year we achieved an average email open rate of 42 % and a click rate of 7 %, thereby exceeding industry averages in both categories .
Growth Rates in Social Media Engagement
2019 2020 growth rate page likes
24,700 32,700 32 % followers
3,600 4,477 24 % followers
1,100 1,230 12 % followers
256 504 97 % followers
525 1,608 206 %
Annual Report 2020 71