Marketing & Brand Strategy
In 2020 , the Marketing and Brand Strategy Team produced 40 videos and graphic animations , facilitated 30 new web projects , and secured 250 media placements , resulting in a 53 % increase in website traffic .
Teach For Armenia ’ s Marketing and Brand Strategy Team plays an integral role in campaigns across the organization — from the recruitment of our incoming cohort to fundraising efforts . By crafting visual stories and disseminating messages to key audiences , the team is instrumental in meeting organization-wide objectives . Their design expertise and marketing know-how have shaped the look , feel , and reach of every project in our portfolio , including the organization ’ s Kochari , the “ It ’ s Your Turn ” recruitment campaign , Change-Based Learning , the Káits Social Innovation Incubator , Seroond , as well as key capital campaigns ( including End The Digital Divide , Teach For Peace , and Teach For Hope ).
This year , the Marketing and Brand Strategy Team produced 40 videos and graphic animations , facilitated 30 new web projects , and secured 250 media placements for our work , resulting in a 53 % increase in traffic on our official website ( of which 94 % was directed from social media ).
Year-to-Year Increases in Website Traffic
2019 23K new visits + 17 %
2020 33K new visits + 53 %
70 Teach For Armenia