SALES PROMOTION & EVENTS
It adds up.
Experience. Great ideas. Results.
FOR OVER 16 YEARS, we’ve been helping our shopping centre
clients put together award-winning, effective marketing programs.
If you’d like to find out how we can add to your business, contact
Virginia Boggie at 604.943.6414 or [email protected].
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D E S I G N | PROM OT ION & EVENT S | D IGITA L | SOCI AL MEDI A
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TACTICS /DESIGNING THE HOLIDAYS
Wigan's
Cracker
Grand Arcade and The Galleries could have
spent a fortune trying to outdo each other
last holiday season. Instead, the two UK retail
destinations joined forces with local Wigan Town
Centre Management to host Wigan’s Christmas
Cracker, an event that would include a holiday
lights switch-on on November 17 (Thursday) and
a reindeer parade three days later.
“The aim of the Christmas events was to
enhance the perception of Wigan Town Centre as
a shopping destination, drive footfall and dwell time
during the Christmas period and provide shoppers
with memorable events while promoting each
area of Wigan,” the members of the Wigan Town
Centre Partnership explained in their BCSC
Purple Apple Merit Award-winning submission.
“Both events were targeted at the family market,
which makes up 60 percent of the overall [local
clientele].”
Each of the partners put in £7,000 ($11,270) to
plan and deliver the joint entertainment program in
the hopes that they could generate some positive