Tactics Magazine | Page 39

SALES PROMOTION & EVENTS Saving Up for a Festive Day These days, £5 ($8) won’t get you too far when it comes to shopping for holiday gifts. Still, for customers at The Potteries, this small investment could be the first step in developing a workable budget in anticipation of the festive season. The UK mall recently launched its Christmas Gift Card Club as a mechanism for shoppers to save up some money for Christmas. With a minimum deposit of £5, customer can open an account and slowly build it up over the next few months. Then, in early November, they’ll be able redeem their account balance either on a single Potteries gift card to do their Christmas shopping or across a number of mall gift cards to give loved ones as presents. “We’re offering our shoppers a new way of p ][