Christmas
SALES PROMOTIONww & EVENTS
PR and increase holiday traffic coming into the
town—one key indicator would be the traffic in the
car parks during the promotional period.
The light switch-on event began at 4:30 p.m. at
the town center Market Place, with a line-up that
included The Risk of Xfactor fame and Hacker
T Dog from CBBC children’s TV show Hacker
Time. Players from the Wigan Warriors rugby
team and Max the mascot also showed up to
enliven the crowds during the three-hour event,
as did Wigan Athletic soccer team manager
Roberto Martinez and a slew of local performers.
Come parade day, more than 100 participants—
from Santa and his reindeer to costume characters
and a local pipe marching band—gathered at 1
p.m.