SALES PROMOTION & EVENTS
BEHIND THE SCENES
• The Story: Carlos Alberto Poe wrote and
edited the original script.
• The Music: The center picked the melody
that best fit the script from more than 300
melodies submitted.
• The Casting: El Bosque had 60 artists
audition for its musical and picked five of
them to star in the show.
• The Set: A model was first created before
the base stage floor and top Santa’s
workshop (it contained the dressing room,
waiting room and sound/light control area)
were made and set up. The structures are
modular and can therefore be assembled in
different ways for future uses. The Christmas
decorations for the set were imported for
the most part, with the exception of a few
elements that could either be purchased
locally or whose production had to be closely
supervised.
• The Look: All costumes used in the show
were imported and some of the accessories
were sourced locally. Some top local stage
professionals handled hair and makeup.
• The timeline: the show required a month of
rehearsals. Final costume fittings, makeup
tests and dress rehearsal took place 10
days before opening night.
MEDIA MIX
• Online: ElBosque.com.ec
• On-site: banners, billboard and store
displays
• Outdoor: buses
• Print: newspaper ads and magazine
• Radio
• TV
• Word of mouth
VIDEO
El Bosque's holiday musical preview
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