SALES PROMOTION & EVENTS
Back
in the
Spotlight
It’s hard to believe, but in recent years Santa has
been playing second fiddle to the prize dealers
at Centro Comercial El Bosque (El Bosque) in
Ecuador. Back in 2007, the mall began offering
prize draws as holiday incentives; anything from
gift cards and appliances to trips and cars. The
strategy got customers hooked, but didn’t quite
generate the productivity gains expected.
“Clients w \