A splash of colour
The words ‘Flat Design 2.0’ mean different things to different people. To developers, bloggers and graphic designers, it has been one of the hottest design trends in recent years. To marketers, it represents a constant fight for brighter buttons and a better conversion rate.
Throughout last year we saw some big name rebrands and with it the beginning of the end for the low-contrast flat design we’ve been used to.
It seems as though Instagram paved the way to make gradients trendy again with their new logos rolling out across their properties: