Authentic and original imagery
While large brands can commission professional photoshoots to capture their ‘lifestyle photography’, smaller online businesses often get left behind, resorting to stock imagery of happy office workers pointing at nonsense graphs.
Authentic images simply mean more to the user. It’s becoming increasingly common for homepages to use actual imagery of the office space or staff to give the site more credibility and storytelling to sell the brand and this in turn has led to more conversions being made.