Web Development Trends to Look Out for in 2017
Conversational interfaces
The world of ecommerce is always pushing boundaries, as marketers seek new ways to bring the online and offline shopping experiences closer together. Conversational interfaces such as Zo by Microsoft and the recent Alexa from Amazon, aim to get customers engaging with technology in the way they engage with real people.
With downloads of messaging platforms such as Facebook Messenger as popular as ever, it seems that companies are keen to harness our fascination with AI and utilize such apps to collect masses of conversational data, in order to keep the overall customer experience engaging.