Objectives
Artisani’s objective is to grow. The
company has opened many new stores, and is
planning to add still new ones to its portfolio.
The brand is trying to increase its market
share by opening shops in specific regions, to
increase awareness of the brand and the number of customers.
Current Strategies
Product
Artisani has a wide range of products,
consisting of 21 ice creams, 13 sorbets, 6 stick
“eskimo” ice creams, and 7 stick “penguin” ice
creams; making a total of 47 different products. Although the company has a wide range
of flavors and has experienced on and sold
over 200 different flavors, only 18 to 25 flavors are available in its ice cream shops. The
reason for this is that Artisani wants to ensure
the maximum freshness of its products since it
produces
ice creams on a daily basis. To further emphasize this point, the company only uses seasonal fruits, all of which are national. Artisani fabricates its products with Vigor milk, a Portuguese milk known for its high quality and
freshness, and with water from Luso, a Portguese water from the Mealhada district.
Artisani differentiates itself by staying
concerned about its consumer’s health restrictions, namely lactose-intolerance. As a
result, the company presents a list of the ice
creams with lactose. Besides lactose, Artisani
also concerns itself with other dietary restrictions such as gluten, saccharose, egg yolk
and lipids, also providing a list of the ice
creams, containing these elements.
Beyond ice cream, Artisani sells ice
cream cakes, and other baked goods to eat
with ice cream, such as waffles and crêpes.
However, it centers most of its products on ice
cream.
Similar to the majority of ice cream
parlors, Artisani sells its ice creams in either a