“The Artisani brand appeared in 2009 and quickly its ice creams
have become a reference for ice creams produced in Portugal. The
Artisani ice creams are handmade, with the texture and freshness
of a genuine Italian style. They are natural ice creams, produced
every day.
”
cup or a cone. Additionally, it offers takeaway shops distributed in Cascais, Doca de Santo,
ranging from a small, medium or large box as Alvares Cabral, Telheiras, Algés, and Campo de
well as a cup with a lid.
Ourique. These locations are not necessarily
tourist areas, however, they are areas with a
Price
Artisani is a moderate to expensive ice lot of movement and a common leisure-type
cream shop. The shop offers a mini scoop, 1 spirit. With these locations, Artisani is still able
scoop, 2 scoops, or 3 scoops at prices of to benefit from lower rents but at the same
€2.00, €3.00, €4.50, and €6.00, respectively. attracting customers who are willing to visit its
The takeaway boxes are sold in a small, medi- stores.
The store schedules differ across parum or large format each costing €13.50,
lors and weekdays. In most stores, Artisani is
€24.00, and €33.00.
Artisani concentrates a lot of its costs closed on one day of the week, usually a Tueson the production of the ice creams. Although day. This not only promotes the employees’
the company uses national fruits, which are morale, but also allows the store to research
fairly cheaper, it uses Vigor milk, which is on and develop new flavors. Moreover, in the
average 35% more expensive than other areas where there is a higher level of demand,
brand milks. Also, Artisani has several stores, for example Alvares Cabral, the shops are
closed at later hours during the weekend and
which increases its non-operational costs.
before holidays. This way, the store can
attract more working customers who do not
work on weekends.
Place
Artisani parlors can be found in the
great Lisbon area. Currently, it has seven
Promotion
Artisani relies on several promotional
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