Surfing Queensland 2013 Annual General Report 2013 | Page 21

WWW.SURFINGQUEENSLAND.COM VISITS: 122,644 UNIQUE VISITORS: 57,511 PAGEVIEWS: 373,159 % NEW VISITS: 44.80% BREAKA BURLEIGH PRO LIVE EVENT SITE STATISTICS VISITS: 709,979 UNIQUES VISITORS: 611,979 PAGEVIEWS: 871,070 Online news article AVE of $1,526,625 (Advertising Value Equivalency) SOCIAL MEDIA FACEBOOK: 3,000 REACH: 10,579 INSTAGRAM: 2186 SURFING QUEENSLAND MAGAZINE OVERALL READERSHIP: 12,500 Quarterly distribution via hard copy and electronic distribution SURFING QUEENSLAND ANNUAL REPORT 2013 – 21