Surfing Queensland 2013 Annual General Report 2013 | Page 20

MEDIA AND ONLINE

Julian Wilson – 2012 Breaka Burleigh Pro Champion!

As Surfing Queensland recognises
the importance the media plays in
the marketing and promotion of
surfing, as such, the organisation
has two full time dedicated Events
and Communications Manager’s to
oversee all aspects of the media.
Surfing Queensland’s media
department serviced over 30 events
during 2013 through various forms of
media, including traditional mediums
such as print, radio and TV, as well
as web and social media. Surfing
Queensland oversaw the production of
a half-hour TV program surrounding the
Breaka Burleigh Pro World Qualifying
Series event, which aired on free-to-air
Channel 7Mate. Surfing Queensland’s
Open Men’s state qualifying series
(Queensland Championship Circuit)
continued to elevate in status thanks
to the production of a one-hour film
feature surrounding the event, which
was screened by Fuel TV.
We have continued to experience rapid
growth in social media forums such
as Facebook and Instagram. With
targeted campaigns being developed
within this area, rapid growth in this
arena seems set to continue.

20 – SURFING QUEENSLAND ANNUAL REPORT 2013