KeHE New Product Creation User Guide
NEW ITEM PRESENTATIONS DIRECT TO KEHE CATEGORY MANAGER
KeHE is committed to product innovation and wants to see new and emerging products first . Our preferred method for new item presentation is for suppliers to start with the KeHE CM and then bring to our retailer partners .
SUPPLIER
PRESENTS NEW ITEM TO CM WITH ROBUST LAUNCH PLAN
KEHE CM
APPROVES OR DENIES ITEM BASED ON BRAND PORTFOLIO AND CATEGORY STRATEGY
Launch plans may include advertisement in New @ KeHE . This vehicle exposes the product to independent retailers . KeHE brings in inventory to support the launch with the supplier ’ s guarantee of sale . Order minimums must be waived .
SUPPLIER
EXECUTES LAUNCH PLAN
KEHE VS
FINALIZES ITEM PRICING AND SETUP
SUPPLIER
SUBMITS NEW ITEM IN KEHE CONNECT POST APPROVAL
KEHE CM
REVIEWS ITEM INFORMATION AND APPROVES ITEM IN KEHE CONNECT
KeHE New Product Creation User Guide
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