Supplier Connections - Navigating KeHE | Page 44

Brand Scorecard Benefits

ASSORTMENT
BEST
BETTER
GOOD
NEW
New Item Launch Support
FULL
PARTIAL
MINIMAL
FULL
National Category Reviews
FULL
PARTIAL
MINIMAL
FULL
National POG Assortment
BROAD
CORE
LIMITED
POTENTIAL
Retailer Category Reviews
FULL
PARTIAL
MINIMAL
FULL
Retailer Gap Analysis
FULL
PARTIAL
MINIMAL
FULL
AOM POD Requirements
20
40
60
20
Sales Team Support & Scorecarding
FULL
PARTIAL
MINIMAL
FULL
PROMOTIONS
BEST
BETTER
GOOD
NEW
KeHE Self-Funding
YES
YES
NO
YES
Roadmap Planning Sessions
FULL
PARTIAL
MINIMAL
FULL
Advertising Discounts
YES
NO
NO
YES
Digital Marketing Options
YES
PARTIAL
NO
YES
Spotlight Program Support
FULL
PARTIAL
MINIMAL
FULL
NEW @ KeHE Top Picks
YES
YES
NO
YES
SALES & EVENT ACCESS
BEST
BETTER
GOOD
NEW
Sales Connections Newsletter
YES
PARTIAL
NO
YES
KeHE Sales Connections Webinar & Toolkit Feature
YES
PARTIAL
NO
YES
Industry Show Sneak Peeks and Recaps
YES
PARTIAL
NO
YES
KeHE Show Sneak Peeks
YES
PARTIAL
NO
YES
KeHE National Shows & Table Tops Acceptance Priority
YES
PARTIAL
NO
YES
KeHE Show Order Acceptance *
FULL
PARTIAL
MINIMAL
FULL
Customer Care Presentations
YES
PARTIAL
NO
YES
Sales Team Meetings
YES
PARTIAL
NO
YES
OTHER
BEST
BETTER
GOOD
NEW
Joint Business Planning Sessions
UP TO 2X / YR
1X / YEAR
MINIMAL
UP TO 2X / YR
Supply Chain Initiatives
YES
NO
NO
NO
* Independents ONLY , AOMs required for Chains
KeHE ’ s AOM requirements for GBB tiers have been updated to the below : BEST , NEW , ELEVATE , CAREtrade , DIVERSEtrade = 20 PODs BETTER = 40 GOOD = 60
44