GO TO MARKET AT A GLANCE – A ROADMAP TO BEST
Know your contacts – Send samples & deck to key contacts – Category Manager, Supplier Manager, Supply Chain, Sales & Account Managers
Meet with your Category Manager to plan growth strategy & Roadmap including off-invoice promotions
Invest in activities to gain exposure and sales quickly – New @ KeHE, KeHE National Selling Shows & Advertising
Fill purchase orders accurately and on time
Utilize CONNECT Supplier ® & CONNECT BI ® Program resources to manage your KeHE account
Reach out to the appropriate KeHE team members
Complete your 2027 Roadmap in KeHE CONNECT Supplier ® and setup a Growth Strategy Session with your Category Manager
• 2027 KeHE Advertising Overview- 2027 Advertising Opportunities including analytics, examples, artwork specs and more
• 2027 KeHE Promotional Calendar- Important deadlines, themes, promotional pass dates and more!
• 2027 Advertising Selling Guide- Advertising options selling points, bundling suggestions, & Listing Fee detail
• 2027 Digital Roadmap Training Video – Step-by- Step guide to submitting promotions and advertisements into KeHE CONNECT ®
• 2027 KeHE CONNECT ® Supplier Connections Webinar- Recording – Review key strategy information in a one-hour webinar
Have a retailer strategy and understand nuances