NEW @ KEHE OVERVIEW

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A DC-specific monthly new item launch program to expedite innovation to the Independent channel. Eligible items must have less than 90 days of sales in the Region. All Departments and Categories allowed( must have more than 70- days shelf life).

Contract Information

DC’ s: 1, 12, 16, 18, 19, 25, 27, 33, 41, 45, 46, 55

KeHE POD requirement for opening a warehouse is waived

Product is brought in under supplier guarantee for 6 months

Cost Tiers effective January 2025

Brands are encouraged to engage with Sales Enablement post-launch

• 1 DC $ 500

• 2-4 DCs, $ 475 each

• 5 or more DCs, $ 450 each

Ready to submit a New @ KeHE contract? Follow the link: APPLY HERE Questions? Please email New @ KeHE. com