Successful Startup 101: September 2014 Successful Startup 101: September 2014 | Page 59

3. Have some fun.

4. Show the ways you can use it.

If it fits the tone that you want to convey on
Facebook, go and have fun. You’re not required to
be professional all the time. Many businesses limit
themselves here by being too professional and
they forget that social networks like Facebook are
very personal.

How do you use your products? Instead of simply
posting and trying to sell based on the product’s
specifications, demonstrate to your fans the ways
that they can use your products.

A few simple ideas:
Add a meme to your brand
Share a joke
Show fun people working in your company

Facebook is a great platform for this type
of sharing: you can make a step- by-step
infographic, a video tutorial or simply a daily or
weekly tip.
One of the best examples that I’ve seen came from
Duck Tape. Duck Tape! Who would have guessed