Successful Startup 101: September 2014 Successful Startup 101: September 2014 | Page 60

5. Customers
There’s nothing sexier than having your customers do the selling
for you. You can do this by getting your fans to send photos of
them with your products.
Ask them to share a photo with you by submitting it through an
app, comments section, or even on Instagram through the use of
a hashtag. Share the best couple of photos and reward your fans.
I love how Quest Nutrition does this on Facebook. For me Quest
Nutrition ticks all the boxes for really marketing on Facebook.

6. Make it current
The trick to using current events in your
Facebook marketing is to predict what current
events will be relevant to your fans. An easy
example would be events like the Super Bowl,
but others could be more niche, like the Teen
Choice Awards. For Fitness enthusiasts there
are events like the Crossfit games.
Know what your fans love, and then use it as a
topic to engage with them. You could even have
a subtle product placement inside the visuals
that you use. It doesn’t have to be too direct.

7. Show the human side
This last one is perhaps the most important,
and will connect everything mentioned above.
Showing the human side of the business will
make your product sexy because it makes
your page more memorable, especially when
compared to the thousands of other pages
constantly bombarding their fans with ads and
corporate messages.
You can do this by showing what happens at
your workplace. Perhaps give your fans an idea
of the people that run your daily operations.

Summing up!
To really succeed in this space, you have to
be honest and, most importantly, be yourself.
The best practices are fine, but allowing your
unique personality to show through is what will
really help distinguish you from the pack.
It’s your turn. I would love to hear your
thoughts on how you would make your product
look sexier on Facebook.

About the Author
Aaron Lee is the Grand Master of
Customer Delight at Post Planner, a
platform that makes it easy to increase
Facebook engagement. During his free
time, he shares his fun adventures at
AskAaronLee.com.