Successful Startup 101: September 2014 Successful Startup 101: September 2014 | Page 58

2. Dress it up.
I only have one tip in this area and that is to get out of the studio! A professional product photo with a white
background is pretty. It’s great if you’re selling it on your website, but if you do that on Facebook, it’s just not sexy.
Take your product, take yourself, get out of the studio, and capture your product it in a different environment. Now
that makes it sexy!
Just take a look at how sexy these pretzels are.