Successful Startup 101: September 2014 Successful Startup 101: September 2014 | Page 57

1. Show what it represents.
What is your product to you and to your customers?
Other than simply solving your customers’ problem, you could show them what
your product represents.
For companies like GoPro, it’s all about “the adventure.” For others’ pages it’s about
fun, freedom, love, God, etc.
Quest Nutrition hopes their product will represent clean eating and a healthy
lifestyle. To reinforce this idea, they constantly share photos of fans who have
worked hard to lose weight, and they’ve had great success in doing so.