WHAT PRODUCTS DO YOU SELL AND WHAT MAKES EACH PRODUCT UNIQUE?
All his products are made from pure castor oil. He produces castor oil in di�erent grades: virgin, black and amber
(highly filtrated). His latest product, however, is the most intriguing. It’s called CastorCara which is a mascara
made from castor oil. It’s all-natural and aids in lengthening eyelashes and thickening eyebrows.
The idea came from a discussion with a family friend who would empty her mascara bottle, pour castor oil in it
and use it at nights on her brows and lashes. The light bulb went o� in his head and he realized that this was an
untapped market.
Additionally, more than 90 percent of his customers are people over the age of 35. What he has found is that
young people tend not to have much knowledge about castor oil and ,therefore, need to be heavily educated. He
created CastorCara to appeal to this younger demographic.
IF YOU COULD DESCRIBE YOUR BUSINESS IN ONE WORD, WHAT WOULD IT BE?
Enterprising. Jaldon Enterprises was created without any serious thought and it has mushroomed into a
profitable business. Passion drives him; he has no problem being up until 3 am working on something related to
the business. For him, the final product is the greatest reward. He has so many plans for expanding his product
o�erings in the future that it gets him excited just thinking about it.
Issue 2: October 2018
23