Style Guides Instagram SG | Page 30

Instagram

Style Guide

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EXAMPLE

Interns at work / Dumblebee plug::

this just gives a fun picture of someone, an intern, at home "working"...

whether it's clear that iot's an intern or not, the more important message is that human beings are waiting to share feedback.

The problem of bad judgement:

This post pokes fun at the concept of bad judgement... it's supposed to convey that Jake's "idea" to be more open is to be nude in front of roommates.

This gave us the opportunity to make a joke about running his ideas past the community for a second opinion in future.

EXAMPLE

EXAMPLE

Fashion style post / merch:

this post is just a way to show off our logo... making the t-shirts more recognizable on the street.

Fashion is also easier to share, so creating a "magazine" style fashion look using the tee allows us to reach fashion minded users. This post led to several new followers.

Site plug:

this post pokes fun at the need for fashion help by showing someone with over the top bad fashion sense.

We used this to describe a scenario when fashion might be important, a date, and a roommate without a clue gives the ok to walk out the door.

EXAMPLE

Examples