Style Guide
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EXAMPLE
Current Events / in the news:
this slideshow was a very popular viral post that made the news.
We shared it and then used the opportunity as a plug for getting better advice to avoid the repurcussions of action like this. It ALSo allowed us to mention content on our Facebook page.
Current events / Intern Lives:
This post shows a hand drawn logo while someone sits in class bored.
It allowed us to touch on the time of year (last semester of college for many seniors), poke fun at something most seniors experience, and plug the app in a funny/sarcastic way.
EXAMPLE
EXAMPLE
Purpose:
this post was intended to show a common dilemma... writing resumes and preparing for the drama of job searches.
it allowed us to approach both the need for advice as well as the knowledge to be shared.
Current Events / Social Interaction:
this post takes part in Instagram's weekend hashtag project. By doing this, the company is involved in the instagram community.
This interaction gives an opportunity to create intriguing or pretty images for our profile, as well as a chance to be seen by many instagram users if we're mentioned.
EXAMPLE