Style Guide
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EXAMPLE
Away from work:
this post showed one of the interns enjoying their time off work...
the aim is to tell a little about the personal lives of those that work with Dumblebee. This simply shows the human side of the company.
Member love:
This post shows a member's child wearing our tshirt.
This allowed us to give a shout out to members, and have some fun about the idea of a child giving advice at Dumblebee (which gives strangers a hint at what Dumblebee might be about).
EXAMPLE
EXAMPLE
Using the merch:
this post aims to recreate the common "day in the life" style collages - only as a fashion ensemble. Since fashion is a topic we want to promote, it grabs (via hashtags) fashion viewers.
It also hints at the purpose of Dumblebee in the caption in a fun way (about people who give unsolicited advice).
Current Events / Social Interaction:
this post takes part in Instagram's weekend hashtag project. By doing this, the company is involved in the instagram community.
This interaction gives an opportunity to create intriguing or pretty images for our profile, as well as a chance to be seen by many instagram users if we're mentioned.
EXAMPLE
Examples