Style Guide
27
EXAMPLE
Away from work / Our Values
this allowed us to show a personal side of Dumblebee & mention what we value: good friends & the little things in life.
we used our catchphrase (dumbledo) to tell of a nice gesture from a friend & displayed flowers in the mug to mention dumblebee in a casual way.
Our values / Nice message / Fan Love:
this shot shows a motivational board from a site user - and a message that we like.
we used our catchphrase (dumbledo) to support the message and gave a shout out to the member with a fun hashtag.
EXAMPLE
EXAMPLE
Member love / Inspirational:
this allowed us to post an inspirational message and dumblebee that a member sent in.
Member post / Expert:
this was posted by a new site expert. we reposted it to show the love.
By the travel mug being in the shot, we were able to mention the company without blatantly doing so.
EXAMPLE