Style Guide
31
EXAMPLE
Holiday:
a New Years Resolution post to celebrate the holiday.
we used the magic 8 ball to show one of its many useless responses and listed it as a tool many people (mistakenly) rely on for advice. it was a playful way to mention that people should use dumblebee instead.
Cute post
this shot shows a cute dog at the computer. we can see that the site is on screen.
We use it to describe a funny scenario where the dog is a regular advice giver at the site.
EXAMPLE
EXAMPLE
Funny things we see out and about:
this post came from an intern who lives in a dorm. one of her neighbors had this posted on her door...
it was funny so we used it to mention our platform and added a CTA to all straight talking individuals to come and offer feedback.
Feature & Site Plug / Expert:
this is a joke about the expert feature at our site.
We chose the opposite of what the photo depicts (organization) and then used the post to "introduce" an, obviously, FAKE expert. We then used a (pleading) CTA for others to give advice in lieu of his..
EXAMPLE