9
Time-shifted use of content is growing in
importance mainly among the Generation Y
USE OF TV CONTENT – TOP 7 CONTENTS
AT A GLANCE
ATTRACTIVENESS AND USE OF TV OFFERINGS IN GERMANY
ATTRACTIVENESS
OF THE OFFERING
(INTERESTING) 1
USAGE RATIO
(REGULARLY) 2
TIME-SHIFTED
USE
85% 81% 82%
69% 76%
61% 67%
53%
97% 89%
8%
24%
77%
52%
48% 46%
N = 1,501
47% 41%
N = interested users
80%
88%
72% 77%
87%
69%
58%
63%
73%
61%
51%
61%
49%
30%
37%
22%
34%
20%
53%
35%
N = interested users
45%
30%
32%
16%
If you compare the usage habits of
the Generation Y with those of the
others surveyed, a striking aspect is
that time-shifted viewing is
growing more and more in
importance among this target
group, especially for entertainment
content. 50% of those surveyed
from the Generation Y said that
they viewed/streamed series, as
well as films (49%), with time
shifting.
If you compare the attractiveness
of the content categories, it is
noticeable that news, series and
films are used regularly by a high
ratio across all target groups.
News
Films Documentaries
Magazines Series Music Sports
& reports
programmes
[1] Responses “Very interesting” and “Interesting”
[2] Responses “Every day” and “Several times a week”
Source: goetzpartners consumer survey 2015
Other users (aged 35–69)
Generation Y (aged 18–34)