8
The Internet is the new leading medium
AT A GLANCE
MEDIA USAGE IN GERMANY
German consumers regularly use
the Internet and free TV, far ahead
of other offerings with moving
images.
FREQUENCY OF MEDIA USAGE AMONG GERMAN CONSUMERS
Internet 95%
100%
Videos, DVDs and Blu-rays are
used very irregularly.
Free TV
86%
96%
Pay TV and mobile TV are used
regularly only by 17% and 11% of
all consumers respectively.
However, a significant number of
users (almost 30% of those
surveyed) are open to using paid
content offerings.
Game consoles
Videos, DVDs or Blu-rays
Pay TV from cable operators
21%
21%
18%
28%
50%
61%
82%
Pay TV from Sky Deutschland
17%
28%
Mobile TV on smartphone and tablet PC
11%
37%
Regularly 1
Irregularly 2
Question: How often do you use the following offerings?
[1] Responses “Every day” and “Several times a week”, [2] Responses “Once a week”, “Once a month” and “Occasionally in the year”
Source: goetzpartners consumer survey 2015