7
The preferred devices for online use are laptops,
smartphones and tablets
CORE POINTS
SMART TV, NUMBER AND USE IN GERMAN HOUSEHOLDS WITH A TV
MARKET
PENETRATION
OF HYBRID
DEVICES
82%
81%
47%
45%
42%
38%
N = 1,501
The smartphone – with a market
penetration of 81%, active online
access of 94% and above all a 86%
ratio of use several times a week –
is by far the most-used hybrid
mobile device.
WWW
INTERNET
CONNECTION
RATIO 1
USAGE RATIO
(REGULARLY) 1, 2
97%
85%
94%
86%
59%
51%
96%
80%
12%
N = owners per category
82%
76%
37%
N = owners per category
56%
56%
Laptops (85% regular online usage)
and tablet PCs (80%) follow in
second and third place in terms of
frequency of use for online access.
That is most likely due to the larger
screens and convenient handling,
both of which are particularly
advantageous for using media
content.
12%
Laptop/ Smartphone Game Tablet PC Smart TV
notebook
console
[1] The figures in parentheses relate to devices in the market, [2] Responses “Every day” and “Several times a week”,
[3] Including streaming boxes
Source: goetzpartners consumer survey 2015
Blu-ray
player
Media
player 3