6
Content on all channels – Users are confronted
with a real explosion in its volume
TRENDS
MEDIA OFFERING IN THE GERMAN MARKET
The number of websites worldwide
has increased by a factor of 18.6
from 52 million in 2004 to 969
million in 2014 and whereas 13
hours of video content a minute
were uploaded on YouTube in
April 2008, that figure was 300
hours, or 23 times more, at the end
of 2014.
In 1988, the average number of TV
stations per household that could
be received in Germany was 8 –
now it is 78.
The total number of all available
apps in Apple’s App Store
increased from 800 in July 2008 to
1.4 million in February 2015.
The same goes for the number of
blogs: an almost tenfold increase
since 2008.
Old offline world
78
329
Newspapers
1,595
>400
TV stations
General
interest
magazines
Radio stations
New digital age
>3,300
YouTube channels
>350,000
Content apps
>300,000
Active blogs
Source: goetzpartners consumer survey 2015, N = 1,501; BITKOM; ecmc; Media Perspektiven; statista 2015; YouTube 2015; Spiegel 2015;
Horizont 2015; Marquardt Strategie 2015; Marketing 2015; heise 2009; PWC; social media statistics for 2015
Comments: Share of apps in Apple’s App Store clustered in the fields of education, lifestyle, entertainment, travel, books, music, health and fitness, food
and drink, sport, finance and news (status: September 2015)