10
Entertainment Unlimited? Sought – and found?
THE CHALLENGE
Users, with their preferences for
specific combinations of situation,
content and appropriate device,
are confronted by various offer
profiles from companies.
The challenge for companies is to
design and market what they offer
in such as way that users are
attracted to it and use of it can
then also be monetised.
The question is whether content
discovery is key to that.
DEVICE
PREFERENCE
CONTENT
PREFERENCE
MEDIA PREFERENCE
PROFILE
CONTENT
DISCOVERY?
OFFER PROFILE
CHANNELS
CONTENT
MARKETING
USAGE
PREFERENCE
€
BUSINESS
MODEL
Source: goetzpartners