Student Organizations Procedures Manual | Page 30

unless a student organization requests • Contact information otherwise .
Content / Graphic Approval Process 1 . Student Engagement has templates available to student organization representatives . Student organizations can input the text and graphics onto the slide ( s ). 2 . The slides must be submitted to via email to studentEngagement @ collin . edu for approval . 3 . Your campus professional staff for your student organization will be the point of contact in forwarding the approved slides to Communications to schedule and post the digital promotions . 4 . Timing : Please allow at least one ( 1 ) week from submission of the CougarVision slide for the Communications
Department to review the slide , note any suggested edits , and then add it to the scheduling queue .
• Student organization event promotions can be posted for up to two ( 2 ) weeks prior to the event .
Social Media
Facebook can be utilized to advertise events after they have been through the approval process . Before inviting friends to the page and advertising events :
1 . “ Like ” Collin Student Engagement 2 . “ Like ” Collin College
* X ( Twitter ) and Instagram can also be utilized to advertise events . If the event is approved , mention or tag @ collincollege or # collin college ** TikTok cannot be accessed on any Collin College devices .
Promotion and Advertising Off-Campus ( Newspapers , TV , etc .)
Before verbal or written communication with outside community entities where the Collin College name or logo is used , the Student Organization must consult with Student Engagement and the Communications Department . Communications will send news releases to student organizations regional or national offices ( such as Phi Theta Kappa or Psi Beta ) to announce special awards and honors .
BRANDING AND IDENTITY
Design Approval
1 . An organization must submit collateral ( i . e ., logos , flyers , posters , etc .) to Student Engagement for approval .
2 . Student Engagement staff will review the collateral to ensure it aligns with the Core Values and GD ( LOCAL ) Distribution of Literature guidelines . Additionally , Student Engagement will ascertain if the College ' s name , logo , and likeness are used on the given collateral piece . a . Any questionable literature will be forwarded to the Dean of Student and Enrollment Services for further review . b . Student Engagement will communicate concerns to the organization and provide them the opportunity to edit their design accordingly .
3 . Once there are no concerns , but Collin College ' s name , logo , and likeness are used , Student Engagement will submit the collateral to the Communications Department . for approval . The Communications Department . will solely approve using College ' s name , logo , and images .
4 . Student Engagement will notify the organization of the final approval .
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