Content / Graphic Approval Process 1. The slides must be submitted via email to studentEngagement @ collin. edu for approval. 2. Your campus professional staff for your student organization will be the point of contact in forwarding the graphic to Communications to schedule and post the digital promotions.
3. Timing: Please allow at least two( 2) weeks from submission of the CougarVision slide for the Communications Department to review the slide, note any suggested edits, and then add it to the scheduling queue.
Social Media Facebook can be used to advertise events after they have been approved. Before inviting friends to the page and advertising events:
1.“ Like” Collin Student Engagement 2.“ Like” Collin College
* X( Twitter) and Instagram can also be utilized to advertise events. If the event is approved, mention or tag @ collincollege or # collin college ** TikTok cannot be accessed on any Collin College devices.
Promotion and Advertising Off-Campus( Newspapers, TV, etc.)
Before engaging in verbal or written communication with outside community entities using the Collin College name or logo, the Student Organization must consult with the Student Engagement and Communications Departments. Communications will send news releases to the regional or national offices of student organizations( such as Phi Theta Kappa or Psi Beta) to announce special awards and honors.
BRANDING AND IDENTITY
Design Approval
1. An organization must submit collateral( i. e., logos, flyers, posters, etc.) to Student Engagement for approval.
2. Student Engagement staff will review the collateral to ensure it aligns with the Core Values and GD( LOCAL) Distribution of Literature guidelines. Additionally, Student Engagement will ascertain if the College ' s name, logo, and likeness are used on the given collateral piece. a. Any questionable literature will be forwarded to the Dean of Student and Enrollment Services for further review. b. Student Engagement will communicate concerns to the organization and provide them the opportunity to edit their design accordingly.
3. Once there are no concerns, but Collin College ' s name, logo, and likeness are used, Student Engagement will submit the collateral to the Communications Department. for approval. The Communications Department. will solely approve using College ' s name, logo, and images.
4. Student Engagement will notify the organization of the final approval.
Organization Logo
When designing a student organization logo, remember that the logo should represent your organization’ s mission and purpose. The logo cannot use any copyrighted material and must be original artwork. Each logo must include the student organization’ s name. * Student Engagement must approve all organization logos. Completed artwork requires 3- 6 weeks for approval.
Use of Collin Logo
The College District protects all Collin College and campus trademarks from unauthorized use, including names, logos, mascots, and symbols.
The Communications Department must approve artwork whenever a student organization wants to purchase a printed item that includes any variation of the word“ Collin College,” the Collin College logo, or mascot. Artwork must be approved before an order can be placed. Submit artwork to Student Engagement for assistance and approval. Student Engagement will communicate with the Communications Department.
31